Banners are advertising frames on the internet that are presented on various websites, and with one click the user is taken to a website, usually the advertiser's site. Banners are small in size, usually square in shape and can be either static or animated.
Advertising banners are one of the most effective ways to promote a business, its products and services. It is addressed both to new customers and to existing ones as a reminder or to present a new product/service. It is also a powerful means of strengthening the corporate identity (brand name), without necessarily having to be clicked as the company is being presented anyway. All these advantages make banners one of the most widely used advertising techniques.
Particularly important for any advertising banner is the selection of the website to be displayed. Websites with high traffic are more effective for each banner.